Step Aside Pageviews: Media Buyers Are Demanding—and Receiving—More Granular Metrics From Publishers

Digital sites are getting creative with KPIs


Media buyers are in the digital market to buy more than just pageviews and impressions. They want to know readers are engaged with a post, that their advertisements will feel familiar to consumers and that, ultimately, their buys result in actual trackable outcomes.

Publishers are stepping up and offering different metrics to meet those needs and pique media planners’ interests, presenting them with more granular consumer and audience data on the readers and customers who are shopping, socializing and sharing in the same space as the content exists: online.

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This story first appeared in the June 4, 2018, issue of Adweek magazine. Click here to subscribe.