Step Aside Pageviews: Media Buyers Are Demanding—and Receiving—More Granular Metrics From Publishers

Digital sites are getting creative with KPIs

Every metric is important to consider as long as media buyers realize each is only a piece of the pie. Getty Images

Media buyers are in the digital market to buy more than just pageviews and impressions. They want to know readers are engaged with a post, that their advertisements will feel familiar to consumers and that, ultimately, their buys result in actual trackable outcomes.

This story first appeared in the June 4, 2018, issue of Adweek magazine. Click here to subscribe.
@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.