Step Aside Pageviews: Media Buyers Are Demanding—and Receiving—More Granular Metrics From Publishers
Digital sites are getting creative with KPIs
Media buyers are in the digital market to buy more than just pageviews and impressions. They want to know readers are engaged with a post, that their advertisements will feel familiar to consumers and that, ultimately, their buys result in actual trackable outcomes.
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This story first appeared in the June 4, 2018, issue of Adweek magazine. Click here to subscribe.
