Here’s What It Takes for a Company to Stand Out at CES

The planning process begins as early as the previous year

Companies plan for months ahead of time for the industry's biggest trade show. Getty Images

In the days after last year’s Consumer Electronics Show in Las Vegas wrapped up, public relations agency Diffusion approached each of its various tech-oriented clients with a question: Will they be returning next year?

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.