In the days after last year’s Consumer Electronics Show in Las Vegas wrapped up, public relations agency Diffusion approached each of its various tech-oriented clients with a question: Will they be returning next year?
For companies that opted to slide in their chips, so began nearly a year’s worth of charting product roadmaps, organizing narratives, coordinating previews and press conferences and other preparations that will all culminate over the course of a few days at this week’s massive trade show.
“You
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