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The slog of NewFronts, during which digital platforms, streaming services and even retailers like Target tried to wow advertisers with their content lineups and digital programming, is finally over. Amid the flashy presentations, star-studded appearances and onstage reptiles, marketers who attended the events are getting their bearings about what they actually heard.
For some of them, the flurry of presentations was a reminder that everything is turning into TV.
“What I’ve seen now, over the last week, was that TV-style creative was really taking over a lot of our digital partners,” said Noah Mallin, head of content and experience at Wavemaker.