Here’s What Came Out of Facebook, Google and Pinterest’s Discussion About Cross-Platform Measurement

Foot traffic, attribution and analytics are coming

Social platforms have a complicated relationship when it comes to measurement. Getty Images

The biggest social platforms say they want to work together to help advertisers measure their campaigns across platforms, but marketers know better. Platforms of course hold metrics close for privacy reasons but also as a way to leverage bigger budgets from brands.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.