Here's What Bustle Digital Group Has Planned for Mic's Relaunch

Including an expanded branded content studio and several new staffers


After a rocky period that left dozens of staffers without jobs hours before Mic execs confirmed they were selling its assets to Bustle Digital Group, the brand is gearing up to relaunch in a big way under its new owners. Mic is positioning itself as an editorial brand with increased coverage of the intersection of politics and culture and will bring to the BDG portfolio a foundation in branded content that the company has already expanded upon.

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