Here’s How Walmart’s Self-Service Ad Platform Stacks Up Against Amazon’s

There's potential for cross-retailer insights

Walmart and amazon on a glued texture poster
Walmart's new self-service ad platform is slated for 2020. Walmart, Amazon

Walmart is developing a self-service ad platform and API in a move straight out of Amazon’s playbook.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.