Here’s How Walmart’s Self-Service Ad Platform Stacks Up Against Amazon’s

There's potential for cross-retailer insights

Walmart and amazon on a glued texture poster
Walmart's new self-service ad platform is slated for 2020. Walmart, Amazon

Walmart is developing a self-service ad platform and API in a move straight out of Amazon’s playbook.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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