Here's How Walmart's Self-Service Ad Platform Stacks Up Against Amazon's

There's potential for cross-retailer insights


Walmart is developing a self-service ad platform and API in a move straight out of Amazon’s playbook.

The retailer confirmed the news, but declined to share additional details. However, agencies familiar with the beta program said they expect the platform to roll out in 2020.

As a result, Walmart will no longer work with digital retail media company Triad Media. It’s also bad news for advertising platform Criteo, which profited from selling Walmart inventory. But, agencies say, it should be good for the industry as a whole as it gives them—and their brand clients—more control over ad spend and helps Walmart better compete with Amazon and monetize its properties.

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