Ad Tech

Here's How Walmart's Self-Service Ad Platform Stacks Up Against Amazon's

There's potential for cross-retailer insights

Walmart and amazon on a glued texture poster
Walmart's new self-service ad platform is slated for 2020.Walmart, Amazon
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By Lisa Lacy

November 18, 2019

Walmart is developing a self-service ad platform and API in a move straight out of Amazon’s playbook.

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Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

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