Here's How to Explain 5 Mar-Tech Buzzwords to Your Co-Workers

Analyst lays them out in layman’s terms

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Move over, ad tech. Marketing technology (or “mar tech”) is the hot new arena for digital marketers and powers the deep pipes of technology and data brands use to make business decisions.

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