Here's How to Explain 5 Mar-Tech Buzzwords to Your Co-Workers
Analyst lays them out in layman’s terms
Move over, ad tech. Marketing technology (or “mar tech”) is the hot new arena for digital marketers and powers the deep pipes of technology and data brands use to make business decisions.
It’s also one of the most complex and confusing areas for brands to navigate, and a lot of buzzwords and jargon are thrown around to describe all of its moving parts.
So, Adweek asked Andrew Frank, vp and distinguished analyst at Gartner for Marketers, to explain five mar-tech words in layman’s terms.
Bitcoin, for example, “is kind of like a Napster for financial transactions,” Frank said.
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