Here's How Social Media Will Impact the 2016 Presidential Election

The efforts of electoral candidates and their social media agencies seem to be concentrated towards winning affection of millennials.


So far, the run up to the 2016 elections has been, at various times, amusing or weird, but mostly interesting, thanks to social media. If not for this ever flexible, we wouldn’t have seen this hilarious Snap of Hillary chillin’, the world wouldn’t be same without those odd Trump-isms on Twitter, or worse, we wouldn’t have known what Scott Walker is eating!

If we are to believe the figures estimated by Borrell Associates, politicians will be allocating over 9 percent of media budget towards digital and social media — this comes to an estimated $1 billion.

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