Here’s How Publishers Are Opening Their Data Science Toolkits to Advertisers

The New York Times recently rolled out machine learning programs

The New York Times recently opened two new data tools to advertisers. Getty Images

As publishers grapple with how to best make use of the troves of audience data at their disposal, a growing number are handing brands the keys to in-house data and artificial intelligence tools that could change the way ads and sponsored content are sold.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.