Amazon

Here’s How Much Amazon Spent on Prime Day Ads

Retail giant's advertising budget got a major boost

One of the company's major goals was recruiting new Prime members — and it worked.

By Lisa Lacy

July 24, 2019

Amazon increased its Prime Day ad spend by more than 25% this year—to the tune of $40 million, according to media analysis company MediaRadar.

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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