Here’s How Much Amazon Spent on Prime Day Ads

Retail giant's advertising budget got a major boost

One of the company's major goals was recruiting new Prime members — and it worked.

Amazon increased its Prime Day ad spend by more than 25% this year—to the tune of $40 million, according to media analysis company MediaRadar.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.