Here’s How Geofencing Helps Brick-and-Mortar Stores Compete in an Increasingly Digital World

By enhancing the in-store experience

Using geofencing to deliver an in-store 'cool factor' can have a major impact on sales. Getty Images

The holidays are upon us. It’s that special time of year filled with copious amounts of fruitcake, ugly Christmas sweaters and–in some households–ongoing conversations about retail sales at brick-and-mortar stores vs. online.

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@MollStLouis Molly St. Louis is a freelance writer for Adweek.
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