Here’s How Geofencing Helps Brick-and-Mortar Stores Compete in an Increasingly Digital World

By enhancing the in-store experience

Using geofencing to deliver an in-store 'cool factor' can have a major impact on sales. Getty Images

The holidays are upon us. It’s that special time of year filled with copious amounts of fruitcake, ugly Christmas sweaters and–in some households–ongoing conversations about retail sales at brick-and-mortar stores vs. online.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@MollStLouis Molly St. Louis is a freelance writer for Adweek.