Here’s How Brands Should Be Using Facebook Live

GE, Florida's Natural and Lightricks show us how it's done

Viewers of Facebook Live videos comment 10 times more than they do on videos that are not live. Photo Illustration: Dianna McDougall; Sources: Getty Images, Facebook

If you’re a theater geek, then you probably know that Mean Girls is coming to Broadway with a brand new script written by Tina Fey. And if you’re not a theater geek, you might be wondering why people would pay hundreds of dollars to see a live show based on an iconic film and rewritten by a television writer when they could very well Netflix the original, buy the soundtrack, or, you know, wait for it to be made into a movie musical.

@MollStLouis Molly St. Louis is a freelance writer for Adweek.