Here's How Brands Should Be Using Facebook Live

GE, Florida's Natural and Lightricks show us how it's done

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If you’re a theater geek, then you probably know that Mean Girls is coming to Broadway with a brand new script written by Tina Fey. And if you’re not a theater geek, you might be wondering why people would pay hundreds of dollars to see a live show based on an iconic film and rewritten by a television writer when they could very well Netflix the original, buy the soundtrack, or, you know, wait for it to be made into a movie musical.

The answer? It has something to do with getting a live, authentic experience.

When

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