Here’s How Amazon and Walmart Are Celebrating Diwali

Hint: It includes low prices and fast shipping to rural areas

Nov. 7, 2018 is Diwali, which is kind of like Christmas Day and New Year's Eve in India. Getty Images

Today is Diwali, the Hindu holiday of lights. It’s kind of like Christmas and New Year’s Eve combined for consumers in India—it’s a gift-giving holiday that also marks the Hindu new year.

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@lisalacy Lisa Lacy is Adweek's Commerce Editor.