Here’s a Buyer’s Guide to Ad Targeting on 8 Social Platforms

We are living in a social world, a reality not lost on marketers. Last week, eMarketer reported 88 percent of all U.S. firms have a presence on at least one social media platform—which explains why the forecaster predicts advertising on Facebook, Twitter, Snapchat and their social brethren will exceed $29 billion in 2016. As if on cue, Twitter just unveiled native video ads that can be targeted via its MoPub mobile apps network.

@Chris_Heine Christopher Heine is a New York-based editor and writer.