Here’s What Really Matters When It Comes to Political Digital Video Campaigns

Reports show what voters view and which ads resonate

To Scott Goodstein, the world of political advertising for a high-stakes campaign like the current presidential race between Hillary Clinton and Donald Trump comes down to just three things: "Time, people and money," he said, referring to the audience they're trying to reach on a given day for a given price.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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