Here’s What 8 Digital Execs Predict for Mobile in 2015

From new data-tracking tools to growth in video

From new data-tracking tools to the growth of video and native ads, mobile marketing has made great strides. But with progress comes new, complex challenges. It was clear from all the chatter during Advertising Week in New York last week that marketers have yet to figure out the best way to serve ads on smartphones as they navigate programmatic buying and manage the worsening problem of ad fraud. Below, eight digital executives predict key drivers of mobile commerce and content in 2015.