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YouTube revealed the winners of the 2019 YouTube Works awards, which the Google-owned video site created along with data and insight consultancy Kantar to highlight effective advertising content and campaigns on its platform.
Xfinity Mobile was the big winner, earning the Grand Prix and Best Media Strategy awards for its Data in Dollars campaign.
YouTube said Data in Dollars resulted in three times more online searches for Xfinity Mobile during its first two weeks, and the service added over 10,000 subscribers since the start of the campaign.
MediaCom managing director and chief digital officer, North America, digital and investment Steve Carbone, one of the judges for the YouTube Works awards, said, “Xfinity was the most effective in terms of customer acquisition and brand metrics.