Here Are the Brands and Organizations Winners of the 10th Annual Shorty Awards

The 10th Annual Shorty Awards will be handed out in New York April 15, and the list of winners in the brands and organizations category was revealed Tuesday. The Shorty Awards—which “recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly and the rest of the social web”—will also livestream the April 15 ceremony on its page and its YouTube channel. MuckRack CEO Gregory Galant, co-founder of the Shorty Awards, said, “Consumers expect more from brands now than ever before. The most successful brands are taking positions on political and cultural issues, which just a few years ago would have terrified CMOs [chief marketing officers]. Storytelling and social good are still very important to consumers. We noticed that an element of social good was present in a lot of the winning entries. We are celebrating a decade of the Shorty Awards, so it's been interesting to watch the evolution of campaigns and the ways in which brands communicate with their audience. This use of new forms of technology, such as AI [artificial intelligence] and chat bots, are being incorporated into winning campaigns, and I'm really curious to see how that will continue to develop over time.” The Shorty Awards team shared the following trends that it found among winners in the brands and organizations category: They are experimenting with different ways to use AI and other new technology in a more commercial sense. They are not hesitant to tackle politics or take stands on controversial topics. Having splashy photos and visuals just isn’t enough anymore: Effectiveness and purpose is very important. Connecting with audiences and involving them in the creative process via user-generated content and online communities is important. They are embracing new customer-service tools such as chat bots and experimenting with other forms of AI. And common traits among high performers included: Telling real stories with minimal branding. Not just engaging audiences—involving them. Compelling, successful organic promotion, with highly sharable content. Joining global conversations on news and potentially controversial topics. Focus on spreading kindness and positivity and community service—actively calling people to action rather than distracting them from important issues. Creating brand personalities that people want to follow and engage with. Without further ado, here are this year’s winners in the brands and organizations category: Best Integrated Campaign National Geographic and Stella: World Water Month Best Multiplatform Campaign Dunkin' Donuts National Donut Day Best Art Direction The Gifted’s #MutantsUnite Comic Con Campaign Best Brand Identity The Gifted’s #MutantsUnite Comic Con Campaign Best Brand Redesign Goodbye Spike, Hello Paramount Best Graphics Absolut Vodka: Never gonna GIF you up! Best Images NFL - Live Content Correspondents Best in Auto Spider-Man, Driver's Test Best in Beauty COSMEDIX CROWD Best in Business to Business Spotify for Brands Social Media Campaign and Spotify.me - GLOW, Spotify for Brands Best Consumer Brand Sprint Trainer Rewards Best Cultural Institution The Museum of Modern Art Best in Education #1917LIVE Best in Entertainment Prison Break, Season 5 Best in Family and Parenting Aha! Home Science Experiment Series Best in Fashion Tommy Hilfiger Snap App Best in Financial Services Uk'shona Kwelanga - the first WhatsApp Drama Series Best in Food and Beverage Absolut Vodka: Never gonna GIF you up! Best in Games Cards Against Humanity Saves America Best in Government and Politics How the LGBTQ Community Defeated Trump’s Anti-LGBTQ Army Secretary Nominee Best in Health and Fitness March of Dimes and Barkley -- Lullacry Best in Home and Decor BEHR Color Clinic Best in Hospitality Marriott M Live: The Great American Eclipse Best in Insurance One Night Only and GEICO: A Night of Surprises Best in Live Events The 2017 iHeartRadio Music Awards Best in News and Media NowThis News - The No. 1 Social News Brand in the World Best in Nonprofit 'HIDING FURNITURE' : A SOCIAL EXPERIMENT Best in Pets and Animals The Dodo: the no. 1 digital media brand in the world for animal people Best in Publishing "Howler Soccer Ball Phone" Best in Real Estate StreetEasy Social Media Best in Retail and E-Commerce PUMA: PUMALabs Best in Social Activism #TakeAKnee Best in Sports "Howler Soccer Ball Phone" Best in Technology Home Runs for Hurricane Recovery Best in Television Twin Peaks: The Return Best in Travel and Tourism Little Tickets Best in Wine, Beer and Spirits JIM, The First Smart Decanter Best Overall Facebook Presence Planned Parenthood Facebook Best Overall Tumblr Presence Denny’s Tumblr Dishes Up Weird, Wild Content Best Overall Twitter Presence TRL Best Overall YouTube Presence Great Big Story: YouTube Best Use of an Emerging Platform #BackedByAxe Best Use of Facebook Liar Launch Campaign Best Use of Instagram Color Your Air Max Best Use of Pinterest Tazo JoyBoard Best Use of Snapchat The iHeartRadio Snap Map Scavenger Hunt PUMA: PUMALabs Best Use of Weibo Love Campaign Best Use of WhatsApp Uk'shona Kwelanga - the first WhatsApp Drama Series Best Use of YouTube Culture of Proximity 1.0 Best Use of Branded Content MDNA Skin Best Branded Podcast Hackable? An Original Podcast by McAfee Best Branded Series Guilty Party: Redefining Branded Entertainment for the Social Media Generation Best Contest or Promotion #BackedByAxe Best Data Visualization Mapping every total solar eclipse in your lifetime Best Use of Emojis Samsung Puts Trolls Under the Microscope Best Use of GIFs NFL x GIPHY Best Use of a Hashtag #EyeOnClimate Best Use of Native Advertising Fruit by the Foot Challenge Best Use of Polls and Surveys Nickelodeon Instagram Polls Best Use of a Snapchat Filter/Lens Kids' Choice Awards 2017: “Slime your Selfie” Snapchat Lens Best Use of User-Generated Content Family Guy Yourself Best Use of Video The Marathon of Life Best Influencer and Celebrity Facebook Campaign Ask for a Raise Best Influencer and Celebrity Instagram Campaign European Wax Center's Strut Society Best Influencer and Celebrity Multiplatform Campaign Applying Logic Best Influencer and Celebrity musical.ly Campaign Dreamworks Spirit Riding Free gallops to success on Musical.ly Best Influencer and Celebrity Snapchat Campaign #USOpenxSpectacles - A Stunt Like No Other Best Influencer and Celebrity Twitter Campaign Mata Hari tweets by Paulo Coelho Best Influencer and Celebrity YouTube Campaign Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt Best in Dating Sites and Apps Grindr - Best Dating App Best in Entertainment Sites and Apps Mr. Robot: E-Coin Best in Finance Sites and Apps Friends Again Best in Food & Beverage Sites and Apps Denny’s on Demand: Whatever, Whenever, and now Wherever In the Kitchen - Food Network Best in Game Sites and Apps CLASH ROYALE Performance Video Campaign Best in Health, Fitness and Medical Sites and Apps The Benefiber.com Transformation: A New Digestive Health Resource Best in Kids and Lifestyle Sites and Apps storybooth Best in Magazine and Newspaper Sites and Apps Augmented reality in the Quartz iPhone app Best in Photo and Video Sites and Apps RT 360 Best in Travel and Weather Sites and Apps Mobile Food Ordering Best Use of Artificial Intelligence JIM, The First Smart Decanter Best Use of Call to Action Adobe & Imagine Dragons - Believer Best Use of Chat Bots Mountain Dew’s ‘Rig Up’ Brings First Branded Chatbot to Twitch Most Creative Use of Technology Pop Your Bubble: The Anti-Algorithm Best Customer Service The Hertz Corporation: Best in Class Social Customer Care Best Use of Gamification ASICS Tap to Fly Challenge Best Use of Humor Cards Against Humanity Saves America Best Integration With Live Television NFL Network Social Experience Best Large Media Buying Strategy Welcome to the Outer Banks Best LGBTQ Community Engagement When We Rise Social Campaign Grindr's What the Flip? Best Location-Based Experience Xfinity Mobile: World's Biggest Snapsterpiece Best Midrange Media Buying Strategy Week for Life Cash Supply Second Chance Promotion Best Multicultural Community Engagement Tia Mowry's Quick Fix Best Organic Promotion These Parrots Will Make You Say WTF Best Physical and Digital Convergence The Daily Show Presents: The Donald J. Trump Presidential Twitter Library Best Real-Time Response Reebok: Nevertheless She Persisted Best Media Buying Strategy on a Shoestring Freixenet: Introducing a Reborn Sparkling Wine Brand to New Consumers Best Social Media Tool Pop Your Bubble: The Anti-Algorithm Best Use of a Spokesperson Pure Imagination Project Best Use of Storytelling #Seat14C Best Use of Facebook Live MY LITTLE PONY: THE MOVIE LIVE ANIMATED STREAMING EVENT Best Use of Facebook Video 80 years apart, these two refugees have more in common than you’d think. Best Use of Instagram Stories Tap of War Best Use of Instagram Video 60 Second Docs Present Time: The Kalief Browder Story Best Snapchat Discover Story NowThis on Snapchat Discover Best Snapchat Story Marvel's Runaways: "Evil Parents" Promoted Story Best Use of Twitter Video TicToc by Bloomberg Best Use of 360 Video NowThis x Samsung Gear 360 -- the no. 1 most viewed campaign on Facebook in 2017 Best Use of Augmented Reality MTV EMA AR Best Use of Comedy Cards Against Humanity Saves America Best Use of Ephemeral Video 13 Reasons Why Best Instructional Video Santa Clarita Diet Best Live Event Coverage Not the White House Correspondents Dinner Best Live News Coverage TicToc by Bloomberg Best Use of Live Streaming Video Carnival Cruise Line - Bill the Mystical Sloth Best Use of Long-Form Video How Two Moms Took on Trolls to Support a Transgender Kid Best Use of Medium-Length Video Pure Imagination Project Best Use of Short-Form Video HBO on Hulu: Dem Dragons Best Use of Video Pre-Roll Hillshire Farm: Lit’l Smokesperson Best Use of Virtual Reality Spacewalk 360