The brands and organizations winners for the 12th Annual Shorty Awards were revealed Thursday morning.
Adweek took home the win in the Best Use of Artificial Intelligence category for its Super Bowl Bot, developed by creative and innovation editor David Griner and emerging tech reporter Patrick Kulp. @SuperBowlBot is a text-generating AI trained on nearly 3,000 descriptions of Super Bowl ads sourced from around the web, including Adweek’s Super Bowl Ad Trackers from recent years.
The Shorty Awards teamed up with creative agency We Are Social to create a fully digital multiplatform livestreamed awards ceremony, which will take place Sunday, May 3, at 7 p.m. ET.
The traditional in-person event was scuttled by the coronavirus pandemic.
The ceremony will be livestreamed on Periscope and YouTube, and it will feature influencers, musical performances, hashtag challenges, real-time commentary, a social good tie-in and the traditional short (140 characters or fewer) acceptance speeches.
The Shorty Awards said trophies will be mailed out to all winners before the live show, and winners will be invited to create and submit acceptance videos for potential inclusion during the event and sharing via social media.
Remote winner interviews will be pre-recorded, and some of the categories will be presented as part of the livestream.
The switch from an in-person event to a livestream didn’t cost The Shorty Awards any of its sponsors—in fact, it added Switcher Studio and vidIQ.
The brands and organizations winners for the 12th Annual Shorty Awards are:
The Bell: A Taco Bell Hotel and Resort
HBO x Snapchat: Game of Thrones
Dyatlov Group’s Journal: The Last Page
The Ad Council and The Alzheimer’s Association: Our Stories Campaign
When They See Us – Room to Room
DonorsChoose Rebrand and Design Playground
Your Worst Fears Confirmed – Can I Get Pregnant From Sitting On My Boyfriend’s Lap?
Master Building the All-New Chevy Silverado
Yext Introduces Todd Munion: The Man Without the Answers
SpongeBob SquarePants x Kyrie Irving x Nike
#STAYWARM WITH HEATTECH: THERMIE ACTIVATION
American Express #BackOurOceans Initiative
Best in Fitness, Health & Wellness
The Bell: A Taco Bell Hotel and Resort
Gears 5, Fractured. Ayzenberg x Xbox.
Best in Government and Politics
A Rainbow Wave Hits Virginia During The 2019 Midterms
A Lifestyle Influencer Success Story – Bassett Furniture + Jenni Holmes
DoubleTree by Hilton: Cookies in Space
HRC Foundation’s Presidential Town Hall Brings LGBTQ Issues into Spotlight
The 143rd Westminster Kennel Club Dog Show
University of Kentucky HealthCare – We Are Proof
Olympic Channel Take the Podium Original Series Social Media Campaign
The booj Platform: A Custom-Built Real Estate Technology System
HRC Mobilizes for House Passage of the Equality Act
Bleacher Report: Making it as Easy as Possible to be a Sports Fan
Lucifer – Season 4 Thirst Campaign
Best in Wine, Beer and Spirits
Best Overall Facebook Presence
Best Overall Instagram Presence
Best Overall Snapchat Presence
Chipotle Mexican Grill Takes Over TikTok
Target – Your Happy Place on Twitter
Best Use of an Emerging Platform
INFINITI QX60 Social Media Campaign for Korea
Best Use of Facebook Messenger
Google #teampixel Advocacy Program
Yext Introduces Todd Munion: The Man Without The Answers
Adobe for Education Pinterest Re-Launch
HBO x Snapchat: Game of Thrones
Mucinex Nightshift #TooSickToBeSick
Chipotle Freeting Wins the Men’s Professional Basketball Championship
San Francisco Travel Association Pantone Color Campaign
UCLA Health: Giving U Health Weibo Campaign #UGiveaway#
Lessons of Auschwitz: VR tribute by school students
Billboard x Mountain Dew: Crowd Control
Strange Things at the Ballpark
Schitt’s Creek GIFs and Stickers
The Cure for Chinese Restaurant Syndrome
Best Use of Native Advertising
Best Use of User-Generated Content
Orange is the New Black – Orange Anthem
Best Influencer and Celebrity Facebook Campaign
Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Best Influencer and Celebrity Instagram Campaign
MARC JACOBS FRAGRANCES CELEBRATES THE HOLIDAYS WITH “DAISY WINTER CAROUSEL” POP-UP IN BRYANT PARK
Best Influencer and Celebrity Multiplatform Campaign
Knives Out – “Knives Out Knives”
Best Influencer and Celebrity Snapchat Campaign
MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
Best Influencer and Celebrity TikTok Campaign
Chipotle Lid Flip Challenge with Superfan David Dobrik
Best Influencer and Celebrity Twitter Campaign
Best Influencer and Celebrity YouTube Campaign
Best Use of Artificial Intelligence
Most Creative Use of Technology
M Live: Bridging the Digital Divide – Exclusive Experiences
Pineapple Upside-Down Cheesecake
Vita Coco’s Impossible to Hate Tweet
Best Integration With Live Television
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Best Large Media Buying Strategy
Marzetti Veggie Dips Reminds You to Please #DipResponsibly on Game Day
Best LGBTQ Community Engagement
Best Location-Based Experience
Chase x BuzzFeed’s Pizza Joint
Best Midrange Media Buying Strategy
Adobe for Education: Igniting Creativity in the Classroom
Best Multicultural Community Engagement
The Cure for Chinese Restaurant Syndrome
Warner Media – Chasing the Cure Digital/Social
Vita Coco’s Impossible to Hate Tweet
Best Physical and Digital Convergence
Stories in Street View: Dancing through Paris
Alzheimer’s Association United Campaign
Best Media Buying Strategy on a Shoestring
Billie Eilish, Seize the Awkward
Dyatlov Group’s Journal: The last page
Lessons of Auschwitz: VR tribute by school students
Styling on a Budget for Fashion Photography with Lindsay Adler
Making Everyone Master Builders
Yext Introduces Todd Munion: The Man Without The Answers
The Different Types of NFL Players Arriving To The Stadium
Best Use of Live Streaming Video
2019 MTV Video Music Awards – Stan Cam
Best Use of Medium-Length Video
Lessons of Auschwitz: VR tribute by school students
Tinder Launches Height Verification
Current x Elhadj TV -“Nobody’s Cheatin’ on you with a Bank”
Warner Media – Chasing the Cure Digital/Social
PicsArt – Your All-In-One Photo & Video Editor
