The brands and organizations finalists were revealed for the 12th Annual Shorty Awards, which will be handed out virtually (due to the coronavirus pandemic) Sunday, May 3.
A total of 10 new categories were added this year: Fitness, Health and Medical, Health and Wellness, Instagram Live, LinkedIn, LinkedIn Video, Pharma and Healthcare, Podcast, Sports and Fitness, TikTok and TikTok Presence.
The most-entered category for the second consecutive year was Social Good Campaign, with a majority of branded campaigns in the category focused on social activism.
Instagram remained the most popular platform being used by brands that submitted entries, as it has been for several years.
Shorty Awards co-founder and Muck Rack CEO Gregory Galant said, “We are looking forward to bringing brands and influencers together with a new all-digital format this year. The host and presenters will be participating virtually from their homes. We’ve always celebrated connecting people using digital tools and, now, we’re doing it ourselves. This will be the first award show of its kind, and we are excited about what we have created for our audience.”
The 12th Annual Shorty Awards finalists are:
Dyatlov Group’s Journal: The last page
Global Launch of Powerbeats Pro
The Bell: A Taco Bell Hotel and Resort
Chipotle Reward Me Loyalty Program Launch
DoubleTree by Hilton: Cookies in Space
HBO x Snapchat: Game of Thrones
MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
Dyatlov Group’s Journal: The last page
SpongeBob SquarePants x Kyrie Irving x Nike
Tubi – ‘Not on Netflix’ Brand Campaign
FIRST & Star Wars: Force for Change: Build My Droid Contest
The Ad Council & The Alzheimer’s Association: Our Stories Campaign
When They See Us – Room to Room
#VictoryFont: A Typeface to Remember
Trademark Collection by Wyndham Embracing Character
DonorsChoose Rebrand and Design Playground
Effectv Rebrand & Launch (Rebrand from Comcast Spotlight)
TE Connectivity: Every Connection Counts
Jumanji: The Next Level, Street Fight Video
Your Worst Fears Confirmed – Can I Get Pregnant from Sitting on My Boyfriend’s Lap?
2019 Governors Awards Portraits
Beauty is in the Balance | Introducing Vero Gusto
Live at Aloft Hotels: The Homecoming Tour Scrapbook
Master Building the All-New Chevy Silverado
The Volkswagen Hangry Ad Blocker
Diesel Fragrances, Spirit of the Brave: driving a male audience to selective retail
IPSY Redefines Inclusivity with “Discover Yourself” Campaign
MARC JACOBS FRAGRANCES CELEBRATES THE HOLIDAYS WITH “DAISY WINTER CAROUSEL” POP-UP IN BRYANT PARK
The House of Creed – Aventus Cologne Launch
GE Brings the World to Work With Employee Profile
The Science Behind Science Fiction: Alita Battle Angel
Yext Introduces Todd Munion: The Man Without the Answers
Chipotle Mexican Grill Takes Over TikTok
Global Launch of Powerbeats Pro
Mucinex Nightshift #TooSickToBeSick
Tiger Pistol Enables Local Social Activation at Global Scale for Global Fortune 500 Beverage Company
gOD-Talk: A Black Millennials and Faith Conversation Series Chicago Edition
Creating Unprecedented Support for LGBTQ Youth and Families During Back to School Season
Lessons of Auschwitz: VR tribute by school students
Making Memory Manipulation Memorable – Reimagining Research Promotion
Amazon Prime Video Experience at SDCC
Hulu’s Castle Rock “Now Leaving Castle Rock” Livestream
Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Once Upon a Time in Hollywood Magazine
SpongeBob SquarePants x Kyrie Irving x Nike
Hello Bello with Kristen Bell and Dax Shepard | For Kids Who ????Their Pants
Primrose Schools Helps Parents #LetGuiltGo
TLC + Dairy Queen with The Waldrops
Zevo #WaySmarterThanBugs Influencer Program
#STAYWARM WITH HEATTECH: THERMIE ACTIVATION
Refinery29 X Eloquii Collection
Savers® Presents: The Thriftie Awards
YouTube Fashion Channel Launch
American Express #BackOurOceans Initiative
Challenge Your Mind. Change Your Money.
Interac: Getting Big on the Gig
TD Thanks You – Small Business, BIG Hearts
Best in Fitness, Health and Wellness
LVNG With Lung Cancer: Letters of Love
GSD&M and Popeyes – Chicken Wars
The Bell: A Taco Bell Hotel and Resort
The Cure for Chinese Restaurant Syndrome
Vita Coco’s Impossible to Hate Tweet
Clash of Clans 2019 Engagement Campaign
Gears 5, Fractured. Ayzenberg x Xbox.
PUBG MOBILE Team Up Superstar Showdown
Star Trek™ Fleet Command “Shields Up, Warp Speed” with Alice Eve
The Big Potato x Blockbuster Pop-up Store
Best in Government and Politics
A Rainbow Wave Hits Virginia During The 2019 Midterms
City of West Hollywood Recreational Reefer Madness
Elaine Luria for Congress – “Oath”
A Lifestyle Influencer Success Story – Bassett Furniture + Jenni Holmes
#Travelarge – Travelodge by Wyndham
DoubleTree by Hilton: Cookies in Space
Marriott Ambassadors Let Their Minds Travel
You’re Invited! Real-Time Exclusive Experiences
MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
HRC Foundation’s Presidential Town Hall Brings LGBTQ Issues into Spotlight
QuickTake Videos Break Down the News for Social-First Consumers
St. Jude Children’s Research Hospital & The Game Theorists, Giving Tuesday Livestream
It’s Bruno! – From Rescue to Bone-a-fide Star
The 143rd Westminster Kennel Club Dog Show
Mucinex Nightshift #TooSickToBeSick
NYC Care, UNLOCK Health Care Access with Dignity and Respect
University of Kentucky HealthCare – We Are Proof
Olympic Channel Take the Podium Original Series Social Media Campaign
The booj Platform: A Custom-Built Real Estate Technology System
GSD&M and Popeyes – Chicken Wars
Pineapple Upside-Down Cheesecake
The Bell: A Taco Bell Hotel and Resort
Nickelodeon’s JoJo Siwa for Amazon Prime Day
This is an Ad – WITHIN for GREATS
Two Truths & A Lie: Katie Sturino x Stitch Fix
gOD-Talk: A Black Millennials and Faith Conversation Series Chicago Edition
HRC Mobilizes for House Passage of the Equality Act
Bleacher Report: Making it as Easy as Possible to be a Sports Fan
Elena Delle Donne: 50/40/90 Club
Olympic Channel Take the Podium Original Series Social Media Campaign
Washington Wizards Japanese Digital Media
GoPro Finds Equal Parts Excitement + Education Are Secret to Success
rFlight: Changing the Way the World Looks at the Sky
Stories in Street View: Dancing through Paris
Investigating Influence for TNT’s I Am the Night
Lucifer – Season 4 Thirst Campaign
Warner Media – Chasing the Cure Digital/Social
Beach4Teach Club | CheapCaribbean.com
Hampton by Hilton: Great Hair Day
VisitLex – The Horse (and Bourbon) Capital of the World
Best in Wine, Beer and Spirits
“The Unsung Heroes of Twitch” brought to you by Miller Lite
Exotico® Tequila Mistico Film Contest
The Macallan Edition No. 5: The Art & Science of Whisky
Best Overall Facebook Presence
The Attentive Host on Facebook
Warner Media – Chasing the Cure Digital/Social
Best Overall Instagram Presence
2019: GoPro’s Best Instagram Year Yet
Pitchfork’s Instagram Presence
Best Overall Snapchat Presence
Chipotle Mexican Grill Takes Over TikTok
Bleacher Report: The No. 1 Sports Media Publisher on Twitter
Season 4 Lucifer Twitter Thirst Campaign
Target – Your Happy Place on Twitter
Best Use of an Emerging Platform
MTV’s The Hills: New Beginnings – Smule Duet with Natasha Bedingfield
INFINITI QX60 Social Media Campaign for Korea
LVNG With Lung Cancer: Letters of Love
Maurices FB Offline Sales Conversion API & Store Traffic Beta integrations leading to Q4 Success
Mini-Mock: Brooklyn Ball Barbers
Tiger Pistol Enables Local Social Activation at Global Scale for Global Fortune 500 Beverage Company
Best Use of Facebook Messenger
Michael Kors Wonderlust Meet & Greet Sweepstakes
Fortify Rights/Doha Debates Rohingya Instagram Fellows
Google #teampixel Award Submission
SpongeBob SquarePants x Kyrie Irving x Nike
Top Photographer Challenge with Nigel Barker
GE Brings the World to Work With Employee Profile
Yext Introduces Todd Munion: The Man Without the Answers
Ad Council & Pinterest: Discover the Forest
Adobe for Education Pinterest Re-Launch
Inspiring a New Generation of Family Traditions With Brach’s
Moen Pinterest: Designed by Water
WWE’s “Design a WrestleMania Poster” Surprise AMA Giveaway
Ad Council & Snapchat: Championing Kindness through ‘Because of You’
FNB 2019 Rugby World Cup Springboks Snapchat Campaign
Good Boys – Universal Pictures
HBO x Snapchat: Game of Thrones
Collab x eos #AwesomeKiss TikTok Campaign
e.l.f-ing Amazing: TikTok’s First Beauty Brand Advertising Campaign
Mucinex Nightshift #TooSickToBeSick
NFL’s #WeReady TikTok Campaign
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Season 4 Lucifer Twitter Thirst Campaign
Vita Coco’s Impossible to Hate Tweet
San Francisco Travel Association Pantone Color Campaign
Shall We Chat? Using WeChat to Engage Chinese Students
UCLA Health: Giving U Health Weibo Campaign #UGiveaway#
The Try Guys Try 13 Futuristic Technologies at Google I/O
YouTube: Just What the Dr. (Squatch) Ordered
It Chapter Two – “The Challenge Joins the Loser’s Club”
Lessons of Auschwitz: VR tribute by school students
MENstruation: Imagining a World Where All People Have Periods
AARP’s ‘The Perfect Scam’ Podcast
Segment – Fixed That for You (FTFY)
Billboard x Mountain Dew: Crowd Control
Fearless Season Two with Ashley Graham Presented by Total Wireless
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Southwest Airlines Search for the Next Great Storyteller
America’s Got Talent: The Champions – Superfan Vote Map
M Live: Real-Time Hotel Bookings
Words? Where We’re Going, We Don’t Need Words | A Southwest Story Told Entirely Through Emojis
ANIMATION DOMINATION SNAPCHAT MURAL
Strange Things at the Ballpark
Schitt’s Creek GIFs and Stickers
Southwest Airlines GIFs Put a Fresh Face on Social Care
WWE’s GIFs run wild across social media
#NFL100: A Year-Long Celebration
Google #teampixel Award Submission
LVNG With Lung Cancer: Letters of Love
The Cure for Chinese Restaurant Syndrome
YouTube Rewind 2019: Offroad Meme
ZOMBIELAND: DOUBLE TAP 10 Year Challenge
Best Use of Native Advertising
Chipotle Reward Me Loyalty Program Launch
Up from the Grave with Don Lemon
The Tylt + PRØHBTD: Sweet, Savory, Snoop Dogg
Best Use of User-Generated Content
Google #teampixel Award Submission
RENT SING-A-LONG FAN MUSIC VIDEO
The Million Dollar Story: Why GoPro Is Giving Away $1M
Master Building the All-New Chevy Silverado
Orange is the New Black – Orange Anthem
Best Influencer and Celebrity Facebook Campaign
Ad Council & Facebook: Love Rises
Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Best Influencer and Celebrity Instagram Campaign
MARC JACOBS FRAGRANCES CELEBRATES THE HOLIDAYS WITH “DAISY WINTER CAROUSEL” POP-UP IN BRYANT PARK
Marriott Ambassadors Let Their Minds Travel
Top Photographer Challenge with Nigel Barker
Zevo #WaySmarterThanBugs Influencer Program
Best Influencer and Celebrity Multiplatform Campaign
Dr Ken’s Center for Hangover Research
Knives Out – “Knives Out Knives”
SpongeBob SquarePants x Kyrie Irving x Nike
Best Influencer and Celebrity Snapchat Campaign
MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
Best Influencer and Celebrity TikTok Campaign
Chipotle Lid Flip Challenge with Superfan David Dobrik
Collab x eos #AwesomeKiss TikTok Campaign
Kroger x TikTok: #TransformUrDorm
moments that matter: however you make it, make it f’real
NFL’s #WeReady TikTok Campaign
Best Influencer and Celebrity Twitter Campaign
Best Influencer and Celebrity YouTube Campaign
Comedy Central Originals: Under the Influence of Gus Johnson
Genesis + Donut Media “The Art of the Stunt”
SeatGeek x David Dobrik: Becoming a Member of the Vlog Squad
Best Use of Artificial Intelligence
Stop the execution of Rodney Reed
Corona Extra: Facebook Messenger RomoBot
Fenty Beauty Shade Finder Messenger Bot
Kill In the Blank – Facebook Watch Chatbot Murder Mystery
The “Michael Kors Concierge” Customer Service Chatbot
Most Creative Use of Technology
Amazon Prime Video Experience at SDCC
Stories in Street View: Dancing through Paris
Cisco SocialBridge: Connecting Customers with Expert Answers
M Live: Bridging the Digital Divide – Exclusive Experiences
Pineapple Upside-Down Cheesecake
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Quick Reactions for INFINITI Global
Tom Ford Soleil Endless Summer Campaign
Yarn: Gamifying Storytelling & Mobile Entertainment
The Daily Show with Trevor Noah
Vita Coco’s Impossible to Hate Tweet
Yext Introduces Todd Munion: The Man Without the Answers
Best Integration With Live Television
2019 MTV Video Music Awards – Stan Cam
Chipotle Freeting Wins the Men’s Professional Basketball Championship
MLB Network’s #SandlotToTheShow
Pepsi x 2019 MTV VMA – Video Vanguard Award Takeover
Warner Media – Chasing the Cure Digital/Social
Best Large Media Buying Strategy
Brand USA “Feel the USA” KOL Campaign
Marzetti Veggie Dips Reminds You to Please #DipResponsibly on Game Day
Best LGBTQ Community Engagement
BuzzFeed Pero Like’s “I Taught My Gay BFF To Fight in 30 Days”
HRC Foundation’s Presidential Town Hall Brings LGBTQ Issues into Spotlight
Saluting Drag’s Colorful Vernacular with #ThankAQueen
Anime Awards: Global to the Max
INFINITI QX60 Social Media Campaign for Korea
Tiger Pistol Enables Local Social Activation at Global Scale for Global Fortune 500 Beverage Company
Best Location-Based Experience
Amazon Prime Video Experience at SDCC
ANIMATION DOMINATION SNAPCHAT MURAL
Chase x BuzzFeed’s Pizza Joint
ONCE UPON A TIME IN HOLLYWOOD 1969 Experience
Best Midrange Media Buying Strategy
Adobe for Education: Igniting Creativity in the Classroom
Best Multicultural Community Engagement
Family Style – A Seat at the Table
The Cure for Chinese Restaurant Syndrome
Warner Media – Chasing the Cure Digital/Social
Pineapple Upside-Down Cheesecake
Vita Coco’s Impossible to Hate Tweet
Best Physical and Digital Convergence
MOUNTAIN DEW & Game of Thrones: “A Can Has No Name”
Stories in Street View: Dancing through Paris
Alzheimer’s Association United Campaign
Gather, A JW Epicurean & Mindful Experience
GSD&M and Popeyes – Chicken Wars
Southwest Airlines: Operation #RescueTheDress
Vita Coco’s Impossible to Hate Tweet
Best Media Buying Strategy on a Shoestring
TCL Halloween Campaign: #TCLHallowin
American Express #BackOurOceans Initiative
Billie Eilish, Seize the Awkward
Dr Ken’s Center for Hangover Research
SeatGeek x David Dobrik: Becoming a Member of the Vlog Squad
Dyatlov Group’s Journal: The last page
Is shapewear body positive? We asked the Goddess of Love & Beauty herself…????
Lessons of Auschwitz: VR tribute by school students
Olympic Channel Take the Podium Original Series Social Media Campaign
WestJet Christmas Miracle: To give or receive
Mean Girls Day Facebook Live Viewing Party with Tina Fey and Busy Philipps
Lessons of Auschwitz: VR tribute by school students
Murphy the Rescue Dog Was Unrecognizable Before PETA Stepped In
Orange is the New Black – Orange Anthem
Sucesso no Fracasso – Success in Failure
The Dodo’s “You Know Me, Now Meet My Pet”
Why this $300 clam is so important to Native Americans and China
Styling on a Budget for Fashion Photography with Lindsay Adler
Hulu’s Catch 22 – Fighting a Losing Battle
Making Everyone Master Builders
Quick Reactions for INFINITI Global
SPIDER-MAN: FAR FROM HOME Teaser Trailer
Mini-Mock: Scared Shitless Fitness
ZOMBIELAND: DOUBLE TAP Instagram Feed Illusion
GE Brings the World to Work With Employee Profile
Yext Introduces Todd Munion: The Man Without the Answers
Blue’s Clues & You Exclusive Scene
Godzilla King of the Monsters: Glitch
The Cure for Chinese Restaurant Syndrome
The Daily Show with Trevor Noah
The Different Types of NFL Players Arriving to The Stadium
HBO x Snapchat: Game of Thrones
Light as a Feather XR Experience
Pokémon GO – #GOsnapshot Challenge
Strange Things at the Ballpark
Feeling Tired? Try this life hack! | Summer of Purple
Good Boys – “Mini Mocks: Kissing Bootcamp”
Mystics x GEICO: Guess What Day It Is?
Profiles in Courage: ENN’s Middle East Reporter Gertrude Bellinger
Trevor Wallace Drinks Out of a BrüMate Once
Fenty Beauty Tutorial Tuesdays With Rihanna
Judgement Free Generation – Exercise Kindness
Rim Lighting for Portraits: Take and Make Great Photography with Gavin Hoey
Best Use of Live Streaming Video
2019 MTV Video Music Awards – Stan Cam
gOD-Talk: A Black Millennials and Faith Conversation Series Chicago Edition
Hulu’s Castle Rock “Now Leaving Castle Rock” Livestream
Stranger Things Season 3: NYE Announcement
Etihad Airways Introduces: The Etihad Ramadan Fridge
Lessons of Auschwitz: VR tribute by school students
NURSES4NYC-Heal the City, Build A Career
Shameless “Infatuation After Incarceration” Gallavich Webisode
WestJet Christmas Miracle: To give or receive
Best Use of Medium-Length Video
NURSES4NYC-Heal the City, Build A Career
Special Olympics: We Choose to Rise
When They See Us – Room to Room
Mini-Mock: Shower Drain Hair Artist
Lessons of Auschwitz: VR tribute by school students
Match Presents: Let’s Make Love With Rebel
Tinder Launches Height Verification
Hulu’s Dollface Girl Power Up Mobile Game
ONCE UPON A TIME IN HOLLYWOOD 1969 Experience
Current x Elhadj TV -“Nobody’s Cheatin’ on you with a Bank”
NYC Care, UNLOCK Health Care Access with Dignity and Respect
Warner Media – Chasing the Cure Digital/Social
Two Truths & A Lie: Katie Sturino x Stitch Fix
PicsArt – Your All-In-One Photo & Video Editor
Edison Mail: The Best App to Fight Email Overload
