Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
With Snapchat CEO Evan Spiegel confirming long-held speculation that his mobile-social app will soon debut ads, we reached out to marketing practitioners for reaction. From an advertising-minded perspective, here are the pros and cons of adding ads to the app:
Pro #1. It's a brand's chance to be cool
While hanging with the young crowd won't always be easy, consultant David Deal suggested, there are high-risk, high-reward factors in play. "Snapchat ads are perfectly suited for digital natives who prefer instant engagement," he said.