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If you ask a network exec who won the Super Bowl this morning, the correct answer is anybody who bought an ad in the fourth quarter. NBC bet big on its high asking price for a 30-second spot this year. But $4.5 million, in hindsight, looks like a sound investment in a game that wasn't a sure thing until the last 20 seconds of play, with a controversial call by the Seahawks' offensive coordinator and a spectacular interception on the Patriots' 1-yard line by Malcolm Butler.
The average rating for the nail-biting evening? An incredible 47.5,
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