Here Is Why Twitter Still Beats Facebook for Super Bowl Brands

A sea of stats show how the huge platforms performed

So who won the Facebook-Twitter Bowl? Last night's game attracted a record number of viewers and became the most tweeted Super Bowl. It also was the most active on Facebook, where 65 million people "joined the conversation," according to the social network.

The Big Game has become a real-time battleground for both social media companies as they try to gain an edge with marketers. Twitter already is the classic choice for brands looking to interject themselves into live conversations.

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