Why Marketers Probably Need to Brush Up on How Mobile IDs Can Drive Better Advertising

New IAB guide highlights growing industry chatter on the subject

The Interactive Advertising Bureau has been working with two dozen digital media players in recent weeks to put together a document called “Mobile Identity Guide for Marketers,” which the organization is releasing today while getting out in front of increasing industry chatter about ID-based advertising. The report is designed to help marketers utilize identity data management for better targeting, measurement, attribution and ad relevancy.

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