Facebook revealed several analytics-related updates at its F8 annual developer conference in San Jose, Calif., this week.
The social network introduced Journeys from Facebook Analytics, saying in a blog post that it enables users to “see omnichannel data and reporting, giving you a holistic view of the different interactions people have with your business before converting, making a purchase or subscribing.”
Facebook said all information is aggregated anonymously with the goal of helping users understand the impact of different channels and identify behavior patterns that lead to conversions, adding, “For example, you may find that the people most likely to convert first browse your website on mobile before ultimately making a purchase on desktop.
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