Here Are 9 Taco Bell Snapchat Creative Samples Going Live This Week

Brand starts 'Doodle War'

If Chipotle was as crafty with its social as Taco Bell, the world would probably spend more on burritos. That's not a diss on Chipotle's marketing team—they are doing just fine, thank you very much. But brands not named Red Bull or GoPro appear to be chasing the discount Mexican food chain when it comes to employing emerging media.

@Chris_Heine Christopher Heine is a New York-based editor and writer.