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There was a great variety of digital marketing stats bubbling to the surface in the last week, and here are 9 that we found most compelling:
1. Ah, the power of the viral video. Squatty Potty's pooping unicorn—a wide-eyed mythical creature with active bowels—is the main character in the brand's popular clip, which is credited with driving a 600 percent leap in the brand's online revenue and a 400 percent increase in its retail sales at Bed Bath & Beyond.