Here Are 5 Hot Cultural Trends That Marketers Need to Know for 2017
Post-election inclusivity, AI, 'tech drugs' and more
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American elections have policy consequences, President Barack Obama famously said in 2008. With that in mind, Sparks & Honey's annual A to Z Culture Glossary argues that elections also have cultural consequences that marketers need to pay attention to in 2017 and beyond.
For instance, because cultural diversity was a big theme to the 2016 race for the White House, the Omnicom-owned agency predicts that "inclusive economy" will be a buzz term to understand.
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