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A couple weeks ago, I asked my 2,500-plus LinkedIn connections for do’s, don’ts and other tips about successfully using that social networking platform, which has achieved an impressive return to prominence in recent months. Dozens of suggestions flew in as comments on my call-for-submissions posts, via direct messages on the site or into my Adweek inbox.
From that flurry of ideas, here are 20 pieces of advice from 20 LinkedIn marketing pros.
1. Don’t be a stalker
Get the hint and move on, said Rick Smith, chief financial officer at Exos.