Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
When it comes to interactive marketing stats, 2016 is off to a quick start—especially as it pertains to digital video. Check out the 11 data points that caught our eye in the past week:
1. Netflix flexes muscle at CES
At the Consumer Electronics Show in Las Vegas last week, Netflix CEO Reed Hastings said people watched 12 billion hours of programming in the fourth quarter of 2015, up from 8.25 billion hours during the same time period in 2014.