There's been extra buzz about sports—from soccer to horse racing—over the last week. So, we studied a bevy of sports data and other research numbers to bring marketers the 10 stats they need to know.
1. Following FC Barcelona's 3-1 win over Juventus in the UEFA Champions League final, Facebook dug into what millions of fans around the world were talking about after the match. Neymar da Silva Santos Júnior, more commonly known as Neymar, was the most buzzed about player, with Brazilians posting more often than people from other countries.
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