Herb's Founder Is Dedicated to Creating a 'One-Stop Shop' for All Things Cannabis

'This is a mainstream plant consumed by mainstream people'

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When Matt Gray finally decided to pursue his dream of getting into the cannabis business, he started by sending emails. Lots of them. Over 2,000.

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This story first appeared in the May 14, 2018, issue of Adweek magazine. Click here to subscribe.

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