Hello Fresh Delivers Meal Time Ease With Direct Mail

When one of life’s essential activities seems like a chore, along comes a solution, delivered by mail.

Mailer Name: Hello Fresh
Date Mailed: June 2016

This startup is just one of several digital-first companies that provide ingredients to help consumers quickly put meals together. The address panel of this folded self-mailer, which was sent out in two sizes, uses an attention-grabbing shade of green. It matches the company’s logo and suggests “freshness.”

The tagline at top is a phrase likely uttered by many people every day: “Ugh.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in