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Heineken posted a series of photos on Instagram this morning that makes creative use of the photo-sharing app for a Gay Pride Month campaign.
The "Like for Love" campaign (which Heineken teamed up with Wieden + Kennedy to create) includes a set of seven photos that show six different couples. Each photo is set against a solid background and the images appear as a rainbow when users scroll down the screen.
The couples are also posed so that they’re split down the center of the screen.