Heavy Tablet Users Respond More Positively to Ads, Survey Shows

IPad owners more receptive to ads than Android users

Whether in the subway, airplane or living room, tablet users have gone from being a rarity to a frequent presence over the past two years. But as tablet use explodes, tablet advertising lags behind, even though many users of the devices show more willingness to interact with the ads, a new study shows.

@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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