Hearst’s MagFront Event Featured Experiments With Audio and Other Niche Formats

'Listenables' on audio platforms are on the horizon

Top editors and thought leaders in the publishing world presented new projects at Hearst’s fifth-annual MagFront event today at its headquarters in New York.

Many of the presentations at the event, at which Hearst introduces new initiatives available for potential future sponsorships, referred advertisers to small-scale projects that will end up finding more niche and highly engaged audiences, but audio is a format Hearst as a whole is enthusiastic in pursuing.

Joanna Coles, Hearst Magazines chief content officer, announced new audio initiatives she and the company are calling “listenables,” voice-first content for platforms like Amazon’s Alexa.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in