Hearst’s Good Housekeeping Adds Recipes to Its Visual Skill for Amazon Echo Devices

Previously, the publisher only offered content about removing stains

Two years ago, Hearst went all-in on voice, creating a 10-person team dedicated to innovating on new technologies. The same team is now responsible for creating a new feature to Hearst’s Good Housekeeping skill, which now has recipes with visuals made with the Echo Show and Spot in mind.

The skill, which had a soft release last week, is live and ready for use by Echo owners. Previously, the Good Housekeeping skill only offered content around removing stains, but now it’ll include recipes curated by Susan Westmoreland, the food director of Good Housekeeping.

Unlike My Beauty Chat, another Hearst Alexa skill sponsored by L’Oréal, the Good Housekeeping skill still has no sponsor attached to it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in