Hearst Magazines Will Target You in Print Based on What You Read Online

The first targeted ad will appear in Elle

Hearst Magazines is tracking what readers click online and using those behaviors to serve the same magazine subscribers targeted ads in print.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in