Publishing

Hearst Magazines Will Target You in Print Based on What You Read Online

The first targeted ad will appear in Elle

Using first party data, Hearst can decipher whether a reader is considering a particular skincare product, then can work with the brand of that product to serve the reader a targeted ad in its magazine.Elle Magazine
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By Sara Jerde

August 7, 2019

Hearst Magazines is tracking what readers click online and using those behaviors to serve the same magazine subscribers targeted ads in print.

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Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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