Hearst Magazines is looking to invest further in experiential events with a new hire: Liz Morley-Ehrlich, who was named the company’s first vp of experiential and brand partnerships.
The appointment comes as publishers, especially those in the magazine industry, look to expand their reach in events, connect with readers offline and diversify revenue streams.
“Deepening the relationship with an audience and engaging them in new ways is more important than ever,” said Hearst Magazines president Troy Young in a provided statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in