Hearst to Link Digital Editions With Amazon

As publisher tightens pact with e-tailer, the trick will be to maintain its editorial independence

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Is it a magazine—or catalog?

Magazines have been increasingly blurring the line between editorial and commerce, lending their names to products and shopping sites. Now, computer tablets and e-readers are making it more tempting to bridge that gap.

So far, efforts have largely been one-offs, with a few magazines like People and Wired letting readers tap on their digital editions to buy certain products through iTunes and Amazon. Now, Hearst Magazines is going all out, with plans in the coming weeks to start making many of its Kindle Fire editions shoppable by linking products to Amazon.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in