Hearst Cleans Up in September

'Elle,' 'Marie Claire' soar, but with ad spending tight, outlook for fashion books is mixed.

It looks like Hearst Magazines could end up dominating this year’s September ad-page contest. Last year, with the economy still shaky, most of the major fashion titles had gains in their most important issues of the year, but just barely. Now, with speculation about the 2012 numbers circulating, it could well be another mixed bag for fashion publishers.

Elle said it closed its September issue with 400 ad pages—a 14 percent increase over last year’s issue.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in