Hearst Cleans Up in September

'Elle,' 'Marie Claire' soar, but with ad spending tight, outlook for fashion books is mixed.

It looks like Hearst Magazines could end up dominating this year’s September ad-page contest. Last year, with the economy still shaky, most of the major fashion titles had gains in their most important issues of the year, but just barely. Now, with speculation about the 2012 numbers circulating, it could well be another mixed bag for fashion publishers.