Hearst Boasts Biggest September Ever

Elle, Marie Claire, Bazaar break records, again

Summer might not even be halfway over, but magazine publishers are already focused on fall—or, to be more precise, their big September issues. This year, Hearst is expecting a record-breaking kickoff to the season, having just closed its biggest September ever in terms of print paging and revenue.

Continuing the trend of recent years, it was the fashion books that saw the most growth. Harper’s Bazaar and Marie Claire, which is turning 20 this year, will publish their biggest-ever issues (Bazaar was up 12 percent year-over-year with 444 pages while Marie Claire saw its pages increase 6 percent to 261), while Elle’s September issue, whose ad pages increased 5 percent for a total of 465 pages, will be its largest issue ever (and the largest issue Hearst has ever published for any title).



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