Hearst, Apple Strike a Deal

First major magazine publisher to sell subscriptions through iTunes

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Hearst has entered into a deal with Apple making it the first major publisher to sell digital subscriptions to its magazines through the iTunes store, The Wall Street Journal reported.

Starting next month, Hearst will sell subscriptions to Esquire, Popular Mechanics, and O, the Oprah Magazine for $1.99 per issue or $19.99 per year. Customers can sign up for subscriptions through the magazines’ iPad apps and be billed automatically. Hearst said that it plans to start offering newspapers and other content as well.

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