Performance Marketing

Hearst, Apple Strike a Deal

First major magazine publisher to sell subscriptions through iTunes

By Emma Bazilian

May 5, 2011

Hearst has entered into a deal with Apple making it the first major publisher to sell digital subscriptions to its magazines through the iTunes store, The Wall Street Journal reported.

Emma Bazilian
@adweekemma emma.bazilian@adweek.com Emma Bazilian is Adweek's features editor.
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