Healthcare Marketing Messaging: Science Is a Cornerstone of Health

In September, as lawmakers in California debated a proposed new law to tighten vaccination requirements for schoolchildren, a protestor threw a menstrual cup with red liquid across the Senate chamber. Although that person’s goal was to disrupt a vote on the bill, it was passed and signed into law. The anti-vaccine movement is one sign of a larger issue facing healthcare — growing public mistrust of science. This wave of doubt should concern all who work in healthcare.