Healthcare Marketers: Words, Channels Matter to Consumers
Potential patients really don’t want to see the words “risky,” “fun,” “daring” and “luxurious” in any of your messages, healthcare marketers. So says a recent study by LAVIDGE, an advertising agency which conducted the 2017 healthcare marketing report.
Understanding the marketing that connects with consumers is especially important now, according to an article Tuesday in HealthPayer Intelligence. “Spending for healthcare marketing was $9.7 billion in 2015 alone, a double-digit increase from the previous year,” reads the article that then lays out specifics about what potential patients would like to see from marketers.
Potential
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