Is The Future Of Healthcare Communications In Social Media?

UK-based DocCom thinks that social media may be the future of communications in the healthcare industry, and is visiting Silicon Valley this week for the Future Health Mission 2011 in order to spread awareness to this end.

While most doctors decline ‘friend’ requests from patients, there’s no unwritten law that says doctors can’t be friends with one another on Facebook. In face, UK-based DocCom thinks that social media may be the future of communications in the healthcare industry, and is visiting Silicon Valley this week for the Future Health Mission 2011 in order to spread awareness to this end.

So what is DocCom exactly? Basically, the company offers a cloud-based Enterprise Social Networking and messaging platform that provides an easy and effective way for healthcare professionals to engage with one another. Concerned primarily with solving the problems that different organizations and professionals within the healthcare industry have in communicating with one another, DocCom opens a channel for these organizations and professionals to share and exchange important information with relevant healthcare professionals. As an example, the company’s product description states that, “DocCom Alert allows organizations such as the National Patient Safety Agency to send urgent medical information, targeting only the relevant healthcare professionals.” Additionally, other apps within the service allow for emergency shift filling for doctors and nurses and more. “These ‘apps’ increase the recruitment from internal and local resources, thereby reducing spend on expensive external agencies and allowing better continuity of care for patients.”