HBO Max Strikes Distribution Deal With Amazon Fire TV

Streamer will expand to more than 40 million devices

hbo max logo on left and fire tv logo
WarnerMedia's all-purpose streamer had previously not been available on Amazon Fire or Fire TV devices. HBO Max, Amazon

HBO Max will be distributed to Amazon Fire TV users’ devices beginning Tuesday. It’s a milestone for the streamer, which had seen early growth somewhat tamped because it lacked major distribution deals.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.