Havas U.S. Chief Has Had It With Clients’ Egos and Politics Driving Brand Safety Complaints
One exec was unhappy about an ad on BillOReilly.com
Brand safety and politics are causing friction between agencies and brands.
Getty Images
CANNES, France—Havas U.S. chairman and CEO Paul Marobella said at a Cannes panel here today that clients’ tough questions about brand safety are sometimes more about their egos than advertising.
