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What was once an informal convention confined to geeks, developers, and early adopters (pretty much one and the same, eh?), has become a mainstream element of social media for the masses.
A new study by RadiumOne reveals that a full three quarters of social media users employ hashtags.
But it gets even more surprising.
First of all, give our Short History of the Hashtag post a quick read for some background.
Now, listen to this: the 500-person RadiumOne study illustrated that, not only are 75% of people on social media using hashtags, 70% of affirmative respondents were women, and 44% were middle-aged.