“People don’t come to Facebook to shop” is the common belief. A number of companies have given up on f-commerce and thousands more haven’t even tried because of this axiom.
So why then is Facebook launching Facebook Gifts, a way for users to buy their friends physical goods directly from News Feed, Timeline and mobile?
Facebook may very well be a party, not a shopping mall. But the company has realized that sometimes people need to bring gifts to the party.